Destination Marketing CEOs on the Power of Social Media

Editor’s Note: Skift is publishing a series of interviews with CEOs of destination marketing organizations where we discuss the future of their organizations and the evolving strategies for attracting visitors. Read all the interviews as they come out here. This continues our series of CEO interviews that began with online travel CEOs in Future of Travel Booking (now an e-book), and continued with hotel CEOs in the Future of the Guest Experience series (which is also an e-book). Destinations' marketing strategies have transformed radically over the past decade as digital and social media completely changed the makeup of their campaigns. Images, videos and stories can be shared around the world with the press of button, putting pressure on these organizations to craft more creativ