Survey: U.S. Travelers Think Booking Direct With Brands Leads to Better Prices
Photo Credit: In a new survey U.S. travelers said they feel booking direct through a brand's website is more convenient and gets them the best deals, which is good news for brands, not so much for metasearch sites like Kayak, pictured here, or online travel agencies. Kayak
Skift Take
Could this be an aftershock of the consolidation of online travel agencies during the past two years? Whatever the reason this can't be comforting for booking sites focused on growth when consumers say they're not the best deal in town.
Some 64% of U.S. travelers think they'll find a better deal on a brand's website versus 15% who trust online travel agencies with finding them the best price.
That's one big takeaway from MMGY's 2015 Portrait of American Travelers survey which asked more than 2,800 active U.S. leisure travelers this February about their travel booking preferences, dream destinations, and mobile device usage. All respondents had an annual income of $50,000 or more and took a
