How One Convention Industry Association is Developing the Future of Conference Design
Photo Credit: PCMA's Convening Leaders conference is considered a leading test location for large scale meeting design experimentation. PCMA
Skift Take
The move toward open-learning meeting space, where attendees can roam among casual “campfire” sessions, is helping Millennials personalize their educational journey in a more spontaneous and organic process.
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Convention centers are providing more opportunities for open-learning conference spaces in unstructured prefunction spaces outside the traditional ballroom setting with standard classroom seating. Millennial attendees have shown a preference for roaming from one educational session to the next if the specific subject matter or speaker is not quite what they anticipated.
Kelly Peacy, CMP, is the senior VP of education and events for the Professional Convention Management Association (PCMA). She heads up the design of PCMA’s two major annual events—Convening Leaders and EduCon—where she is at the forefront of next generation conference design that creates more personalized networking and educational experiences for attendees of all ag
