Skift Take
Singapore is already Asia's most popular cruise port. A three-way deal between Royal Caribbean, Singapore's Changi Airport and Singapore's tourism board is a smart move to attract the burgeoning Chinese middle-class to cruises departing from Singapore.
Asian cruising is booming and Singapore has quietly capitalized on it to become the most popular cruise port in Asia.
Royal Caribbean International (RCI) signed a deal this week with the Singapore Tourism Board (STB) and Changi Airport Group (CAG) to promote cruises from Singapore and launch more cruises than ever before from its port.
The agreement will run until 2018 and more than 170,000 foreign visitors from Asia, Europe and North America are expected to embark on Royal Caribbean cruises from Singapore. Royal Caribbean expects to attract 50 percent more cruisers to Singapore and begin offering longer cruises from the Marina Bay Cruise Centre Singapore.
"Having deployed ships here regularly for the last seven years, Royal Caribbean now looks forward to its next phase of significant growth in