5 New Travel Startups Connecting Destination Marketing Organizations With Travelers
Skift Take
Destination marketing organizations are always looking for ways to appear more natural to travelers who aren't always looking for fabricated experiences--these startups put destinations on a path towards achieving that image.
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Connecting local businesses with tourism efforts, curating user-generated content, and finding locals to help travelers get a true sense of place are tick marks on destination marketing organizations' daily agendas.
But what destinations think travelers look for and what travelers search for don't always match up. Brands need actionable intelligence from platforms they can trust to take them deeper into the consumer's mind to tell them what's most useful to them. These five startups build off the three themes mentioned above by showing destinations what really matters to a
