How Airlines Can Capture the Non-Brand-Loyal Consumer

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Skift Take

As airlines seek to reclaim profits and acquire new customers, they must face complex relationships with OTAs and metasearch engines. Download this report for free!

This is an excerpt from our FREE Skift Trends Report,  Airlines and Direct-Channel Booking: Cutting Out the Middleman, brought to you in partnership with EveryMundo. Download the Report, Free! Online, airline customers can be categorized in three key ways. One category includes the customer already loyal to an airline brand. Another type is the consumer who is loyal to an OTA or a metasearch brand. And the