Visit St. Petersburg/Clearwater Goes All in on Virtual Reality Videos
Photo Credit: A traveler demos Visit St. Petersburg/Clearwater's virtual reality headsets. Visit St. Petersburg/Clearwater
Skift Take
Leisure and business markets will remain equally important to any travel brand that takes on virtual reality but Visit St. Petersburg/Clearwater's plan to virtually bring its meetings and sports venues to business audiences far and wide is an experiment that's very promising.
Virtual reality's potential to turn traditional travel video into a three-dimensional experience that places travelers at the center of a destination was enough for Visit St. Petersburg/Clearwater to buy its own equipment and produce its videos in-house.
And unlike other destinations and hotels that have so far dabbled in virtual reality, Visit St.Petersburg/Clearwater has cast a wider net and plans to include meetings, conventions, and sports venues and filming locations in its strategy to reach business audiences as well. Its videos will take a granular approach in showcasing the destination's experiences and benefit from staff producing the videos who actually live in the area.
Right now the destination's focus is on the leisure market and the business-related videos are st
