Brazil Tourism’s President on Building a Tourism Brand Around Big Events at Skift Forum


Skift Take

Brazil has an opportunity to present itself as a mature tourism brand during the 2016 Summer Olympics and it's already taken measures to ensure it becomes an even larger hub for Latin American travel.

Vinicius Lummertz, President of the Brazilian Tourism Board, spoke today at the Skift Global Forum. Lummertz became president in June of an organization charged with modernizing Brazil's brand for the world's largest global event--The 2016 Summer Olympic Games in Rio de Janeiro. He's a former official of Brazil's Ministry of Tourism w