Skift Take
These four destinations represent the highest concentration of international association headquarters. So the partnership has the opportunity to evolve into a true platform for sharing knowledge on global association meeting trends with the rest of the industry, and not just sales leads among themselves.
Announced last week at the IMEX America meetings industry show, the new Global Association Hubs Partnership is a collection of economic development and destination marketing organizations spread across America, Asia, Europe, and the Middle East.
The Dubai Association Centre, Destination DC, Singapore Exhibition & Convention Bureau, and Visit Brussels are now officially working together to better engage association meeting planners and drive large association business to each other.
"The motivation behind this is to create reciprocal opportunities for associations to build capacity and learn best practices," says Jeannie Lim, executive director, conventions, meetings & incentive travel, Singapore Ex
