Wyndham CEO Views Growing its Midscale Brands as Huge Opportunity
Photo Credit: A Ramada Hotel in Bochum, Germany. Wikipedia Commons / Frank Vincentz
Skift Take
Launching a midscale brand isn't as sexy as introducing a lifestyle hotel these days but the growth opportunities in midscale brands may rival the lifestyle segment.
Amid the whirlwind of lifestyle brands launched by most major hotel chains over the past couple of years, Wyndham remains focused on its economy and midscale brands to cater to a middle America that travel brands often ignore.
Speaking during Wyndham Worldwide’s third quarter earnings call on Tuesday, CEO Stephen Holmes said the company isn't as concerned with revenue per available room as it is with room growth.
Travelers who stay in economy hotels believe
