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Air France Offers Early Star Wars Screening to Lure U.S. Passengers

Marisa Garcia

Photo Credit: The airline's microsite promoting its Star Wars package.  Air France

Skift Take

Could the Force side with Air France? With limited availability, it may not pay in ticket revenue, but Star Wars is great brand alignment and is a great distraction from the wars taking place between management and labor at the airline.

Air France is offering U.S. Star Wars fans a unique flight-and-film package to see the Star Wars: The Force Awakens, in a special screening on December 16, two days before its official US release. Air France has set up a dedicated microsite where Star Wars fans can take advantage of the limited bookings available before December 10. The film will be shown in two screenings at Luc Besson’s EuropaCorp Cine

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