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Cruises

Norwegian Cruise Line CEO Says He Will Keep Raising Prices

Andrew Sheivachman

Photo Credit: The new Norwegian Escape during its sea trials. Norwegian Cruise Line / Michel Verdure

Skift Take

North American cruisers are extremely price-conscious. They're likely to move away from expensive cruise brands. A robust market of high-spending Chinese vacationers can't emerge soon enough for cruise lines.

Cruises are starting to get more expensive for passengers, and cruise lines are eager to drive earnings by charging more. Norwegian Cruise Line Holdings president and CEO Frank Del Rio believes that raising prices on customers, particularly when they are onboard of the company's three brands, is now a sustainable way to drive revenue. "The emphasis will be to continue to push prices up," said Del Rio on the company's third quarter earnings call Tuesday. "Not just ticket prices, but we've seen very strong onboard revenue, particu

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