Skift MeetingsIQ: Melbourne and Andaz Hotels as First Adopters, Marriott Merger
Photo Credit: Hyatt's hip Andaz Hotels brand is opening nine properties by 2018, including Munich, which is basically doubling the size of the portfolio. Andaz
Skift Take
Everything in today's Skift MeetingsIQ highlights ways that companies are rethinking old strategies in the global meetings and events sector.
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What You Need to Know
Melbourne Convention Bureau CEO on Marketing a City’s Intellectual Capital
In the global meetings and conventions industry, Melbourne exemplifies the trend where cities are positioning themselves as knowledge incubators to drive competitive advantage in specific industry sectors.
The reason for that is because the Melbourne Convention Bureau and the City of Melbourne have a surprisingly cohesive relationship with an aligned vision to develop and promote Australia’s secon
