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Spain Tries to Lure Next-Gen Meeting Planners With Virtual Trade Show

Greg Oates

Photo Credit: Homepage for the online Meet In Spain 2015 buyer/supplier event. Tourist Office of Spain

Skift Take

It's surprising that more destinations don't create virtual trade shows like this. Although with virtual reality looming on the horizon and growing numbers of millennials moving into decision-making roles, that could motivate more cities to build these platforms in coming years.

Spanish tourism boards, hotel chains, meeting venues, and conference organizers are promoting their products and services to North American meeting planners this week during the fully virtual Meet In Spain 2015 trade show. Without anyone getting out of their office chairs, North American planners can search through 34 Spanish companies listed on the Meet In Spain portal, including the Madrid and Sevilla Convention Bureaus, Valencia Convention & Exhibition Centre, and Barcelona-based H10 Hotels. Upon choosing who they want to meet, event professionals then request appointments for a specified time slot during the 3-day event running from 10 a.m. to 1 p.m. Eas

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