Video: Dubai and the Future of City Branding
Skift Take
Dubai knows it can't rely solely upon people spending silly money, it needs to diversify the experiences available to visitors.
https://www.youtube.com/watch?v=J3lQgL87fXo
Issam Kazim, CEO of Visit Dubai, spoke at the Skift Global Forum. Kazim’s talk, “The Future of City Branding,” focused on Visit Dubai’s strategy to grow the destinati
