How the World’s 30 Best Airline Brands Ranked With Consumers This Year

How well did the top airline brands build relationships with consumers and awareness of their message? Did these icons support their iconography? Or were logos, liveries, cabins, and services, no more than fly-by costume changes? Brand Finance released its report of the Top 30 airline brands for 2015 in February of this year, as a sub-set of its report on the most powerful brands in the world. While the market numbers behind these rankings are sound, we wanted to see how well these elite airlines improved their connections with consumers over the year. Valuations vs. Values Brand value can be measured in corporate assets and market share, as Brand Finance has done. Image can be moulded and improved through product upgrades and ad campaigns. But the brand’s promise--its ethos--is better measured by its positive relationships with consumers. Some of the most cherished airline brands in history ultimately lost their battles against negative market pressures. But their l