Hotels and Airlines Test Loyalties of Business Travelers With Match Programs
Photo Credit: Hyatt is one prominent travel brand offering to match loyalty status for some elite travelers. Magic Mockups / Lucas Alexander
Skift Take
Will 2016 be the year of loyalty poaching? It could make things very interesting.
Competition is heating up in the airline and hotel space to the point that operators are now actively trying to steal each other's top customers.
It all started in late 2015 with the news that Marriott would acquire Starwood. Concerned about the fate of their loyalty program, many Starwood customers voiced ire on social media, and seizing the opportunity, Hyatt responded. First reaching out to customers via Twitter, the competing hotel offered top Marriott or Starwood custom
