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Starwood Is Expanding Its Select-Service Footprint in New York

Alexandra E. Petri

Photo Credit: Aloft Kuala Lumpur Sentral.  Starwood Hotels and Resorts

Skift Take

The hotel industry is looking for ways to grow and meet consumer demands. One route Starwood is taking is increasing the number of its select-service properties in New York state by 80 percent.

Starwood announced plans today to expand its portfolio of Speciality Select brands in New York State from 12 properties to 22 properties by the end of 2018, with much of that growth happening in New York City. Starwood’s select-service brands include Aloft, Element, and Four Points, all of which represent the mid-market category. “As Starwood’s global pipelin

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