Subscribe
Login
Airlines

Alaska Airlines Reveals Comprehensive New Branding

Marisa Garcia

Photo Credit: Alaska Airlines rebranded logo, livery, corporate materials, digital presence and customer touchpoints. Alaska Airlines

Skift Take

The new Alaska Airlines brand is a case-study in getting it right. While clearly updated with a modern lines and a new palette, the new brand carries the best of Alaska Airlines' legacy in its DNA.

[gallery ids="164472,164473,164474,164475,164476,164477"] https://www.youtube.com/watch?v=2DGHj_YI5a0 Alaska Airlines has revealed a refreshing new brand image which respects its longstanding iconography, while adopting a more modern line and hue. The rebranding is comprehensive, updating logos, corporate materials, digital presence, customer touch points and aircraft livery. It is the first time in 25 years that the airlines tweaks its appearance and the changes--while impactful--are subtle. "

Get unlimited access with Skift Pro.

Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login