Skift Travel Megatrend for 2016: The Direct Booking Wars Are in Full Bloom
Skift Take
It’s a great time to be a consumer as brands will do what they can to get you to be loyal to them first, even if it means foregoing some fees on the process.
Earlier this month we launched our annual package, Megatrends Defining Travel in 2016, where we identify the global trends in travel in 2016 and beyond.
Below we look at the attempt by hotels, airlines, and others to cut out the middle man and drive consumers to book directly from them by using a mix of inducements that include upgrades, preferred selections, and loyalty bonuses. It's a direction that should give online and offline booking giants some pause.
The Direct Booking War Is On
Hotels and online travel agenci
