Identifying the Biggest Event Technology Opportunities and Startups
Photo Credit: Demoing an app at the NYC Media Lab on Mobile Futures. Flickr / NYC Media Lab
Skift Take
The event technology scene is going mainstream, but there needs to be more research on the business case for event tech from non-biased sources to help meeting planners make smarter business decisions.
Founder of Event Manager Blog, Julius Solaris is considered one of the original industry thought leaders behind the rise of event technology, which helps meeting planners deliver better attendee engagement and event metrics.
He was also the catalyst behind the launch of the #IMEXpitch event startup competition at IMEX America and Frankfurt, two of the biggest annual meetings industry trade shows, which we covered last month.
When it launched in 2007, Event Manager Blog spurred a new meetings media vertical that has since blossomed. Event bloggers, event tech company blogs, and other digital platforms are now providing the wealth of knowledge around event tech, versus the traditional meetings trades.
Although, Solaris is wary of the quality of content coming from the event and event tech communities because he believes most of it is biased and lacks research.
Following is our conversation with Solaris about the wide-open opportunities for the meetings industry, lead by a su
