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Tourism

Universal Is About to Make an Even Bigger Play for Florida Tourists

Hannah Sampson

Photo Credit: Guests explore Hogshead at Universal Orlando's Wizarding World of Harry Potter.  Universal Orlando Resort

Skift Take

With confirmation that it bought another 475 acres adjacent to an existing theme park, Universal's parent company showed that it's not content to depend just on a magic wand.

After wielding the Harry Potter franchise to make tourism magic, Universal is eyeing major growth in the competitive Orlando market. During its fourth-quarter earnings call Wednesday, parent company Comcast confirmed that it had acquired 475 acres of land adjacent to an existing theme park for $130 million. Executives did not reveal where exactly the land was located or when it would make use of the site, but local media outlets in Orlando have been reporting since December that a Universal-affiliated company bought property near the Central Florida resort

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