The Rise of In-Flight Wi-Fi Advertising — Digital Marketing This Week
Photo Credit: More airlines are using in-flight Wi-Fi to market to fliers. How do they strike the right balance between maximizing profit and annoying guests? Flickr / Jun Seita
Skift Take
Lots more flights now have Wi-Fi and seat-back entertainment, and marketers naturally want access to this captive audience. But how do you do it without angering guests (many of whom pay these services)? It's a tricky balancing act.
This week we're thinking about in-flight Wi-Fi.
Once considered a novelty to many fliers, the amenity has increasingly become a necessity for travelers looking to stay productive and connected on the road. But given the growing availability and popularity of in-flight Wi-Fi, it's also attracting significant attention from marketers, who are looking to reach this captive audience with shopping promotions and advertising. How should airlines and the marketers trying to reach Wi-Fi users balance between maximizing profit and potentially annoying customers?
In-Flight Wi-Fi Drives New Marketing Opportunities for Airlines
More readily available in-flight Wi-Fi has generally been good news for travelers hoping to stay connected en route. But one side-effect of its ubiquity is a growing embrace of the channel by airlines using it push in-flight advertising and shoppin
