Exclusive: Major Hotel Chain Won Financial Protections in TripAdvisor Instant Booking
Photo Credit: TripAdvisor's in-house online travel agency, Tingo, is handling the TripAdvisor Instant Booking for Novotel Marseille Centre Prado Velodrome even though the hotel's parent, AccorHotels, is a TripAdvisor booking partner. TripAdvisor
Skift Take
As TripAdvisor Instant Booking kicks into gear it appears as though it is breaking new ground and becoming a hotel-friendly channel -- for chains that sign up, that is. Chains such as Hilton Worldwide and InterContinental Hotels Group, which have not hopped on the bandwagon, can probably afford to sit on the sidelines for awhile to gauge how the whole thing shakes out.
TripAdvisor Instant Booking may turn out to be a hotel-friendly channel after all.
In other words, it appears as though it is trending toward not being merely a metasearch replay, which saw online travel agencies such as Booking.com and Expedia, with their vast resources and comprehensive hotel inventory, dominating the channel.
To date, in addition to a landmark partnership with the Priceline Group, TripAdvisor has notched Instant Booking partnerships with Accor, Best Western International, Carlson Rezidor, Choice Hotels, Hyatt Hotels, Langham Hospitality, La Quinta Inns & Suites, Mandarin Oriental, Marriott International, Starwood Hotels & Resorts, and Wyndham Worldwide. Hilton Worldwide and InterContinental Hotels Group are two notable holdouts.
Although Booking.com is scooping up bookings on TripAdvisor for many hotels, such as brands that belong to InterContinental Hotels Group and Hilton Worldwide, which have not partnered with TripAdvisor, and occasionally for
