Ryanair CEO Dishes on Digital, Distribution, Growth, Low-Fares, Wi-Fi and Champagne
Skift Take
O’Leary is too focused on controlling costs while improving Ryanair to worry about whether all this work is making him a very wealthy man. And he’d rather have planes than champagne.
Ryanair CEO Michael O'Leary has maintained a singular focus for over 20 years: growing Ryanair. Why he may have refined his tone, he's not changing his tune.
As he shared his insights for the future, O'Leary made it clear in Copenhagen that he's only getting started.
While claiming to be ignorant about how technology works, he's making sure Ryanair applies technology to support growth and improve its relationships with customers.
But is this new Always Getting Better, mobile-savvy Ryanair high tech enough now to offer start offering its customers Wi-Fi onboard? Well, we'll get to that.
Digital Future
O'Leary is bullish on Ryanair's adoption of digital, which he credits for transforming the airline's relationship with customers.
"It's working phenomenally well at the moment. I mean it's still a work in progress, we're still actively trying to improve the digital platform, but thus far we've seen a huge uptake of customers registering on the new My Ryanair feature,"
