The Cruise Industry’s Digital Shakeup and More in Digital Marketing This Week
Photo Credit: Robotic cocktail making machines aboard Royal Caribbean's Quantum of the Seas ship. Flickr / Anthony Quintano
Skift Take
Recent tech innovations suggest the cruise industry is eager to dispel notions it's behind the times. But beyond speedier, cheaper Wi-Fi, will passengers notice the difference?
This week, our top story is about digital innovations in the cruise industry.
A sector once known mostly for slow, expensive Wi-Fi has been shaking things up in recent months, as cruise companies look to offer customers more on-board digital amenities and better connectivity. A recent keynote speech by Royal Caribbean CEO Richard Fain highlights some of the ways the industry is trying to adapt to the digital age, including new mobile apps to speed security screenings at check-in and features like on-board payment systems powered by Radio Frequency Identification (RFID). Will the moves convince more tech-savvy customers to come on board?
Royal Caribbean CEO Discusses Challenges of Company's Digital Shakeup
The cruise industry hasn't had the best reputation in recent years when it comes to on-board digital amenities. But as Royal Caribbean CEO Richard Fain noted in a
