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Las Vegas’ Unconventional New Meetings Pitch Takes a Chance on Startups

Greg Oates

Photo Credit: Las Vegas Convention & Visitors Authority used the buzz around the Consumer Electronics Show as a backdrop for its latest video targeting meeting planners. LVCVA

Skift Take

With so much hype and noise surrounding the Las Vegas convention experience, the Unconventional videos bring that down to a human level by focusing on the stories behind the individual attendees.

In September last year, the Las Vegas Convention & Visitors Authority launched its "Unconventional" series of long-format, meetings-themed promotional videos showing the honest emotions of real people at quirky business events. Yesterday, the LVCVA posted its third short film in the series, "CES 2016," on the new Visit Las Vegas VIVA blog. Filmed during the citywide Consumer Electronics Show (CES) in Las Vegas in January, the video hi

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