How Marriott’s Content Studio Drives Community and Conversions Across Channels
Photo Credit: Justin Bieber's Iceland video on the Marriott Traveler website drove 37,000 unique visits to the marriott.com booking site in seven days. Marriott
Skift Take
The Marriott Traveler website shows how a hospitality travel content platform can evolve into a lifestyle portal that cross-promotes content across the different brand channels.
Last week's Skift Podcast with David Beebe, VP of global creative & content marketing for Marriott, dived deeply into the delivery of content marketing today in hospitality.
Beebe discussed content's impact on direct booking conversions, customer engagement, brand identity, travel packaging, and other aspects of hotel marketing and business development.
Above all, he pointed out that content is a long term strategy that pays off over time, illustrated by JW Marriott Hotels' Two Bellmen film series. The first "Two Bellmen" short film, shot in Los Angeles, has 5.1 million views in 11 months. The new "Two Bellmen Two" sequel in Dubai is nearing 7.9 million views in three weeks.
The first film was an unknown. The second achieved the success it did because the first established an engaged audience. Content marketing is a lot like
