Skift Take
Despite the country's recent economic downturn, Chinese travelers remain an important and growing source of revenue for travel brands. More marketers need to get smarter about how to reach them using services like WeChat.
This week we're taking a closer look at Chinese travel habits.
Despite representing a growing source of outbound international travel, many travel marketers still struggle to understand and cater to the demographic. This appears to be changing however. As recent news reveals, the retail and cruise industries are getting more savvy in their marketing efforts to reach the group, utilizing tools like China's popular mobile platform WeChat and revamped tour products to gain new customers.
How are Western brands finding success engaging Chinese travelers? Read on for more details.
Global Retailers Revamp Marketing Efforts to Reach Young Chinese Travelers
Shopping makes up a huge portion of Chinese travelers' expenditures while abroad, and more global retailers are trying
