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Cruises

Cruise Industry CEOs Can't Wait to Get to Cuba

Hannah Sampson

Skift Take

Interest in Cuba cruises, at least among cruise line executives, is soaring. Now it's up to Cuban officials and cruise passengers to say what happens next.

For the world's three largest cruise companies, Cuba represents a tantalizingly close — but still off-limits — destination that they see as key to adding new buzz to traditional Caribbean sailings. Still without official permission from the Cuban government, cruise giant Carnival Corp. plans to start sailing to the island from Miami in May with its Fathom brand. Last summer, the company announced intentions to go to Cuba after receiving approval from the U.S. government. "We do not have approval from the Cubans yet, so we’re anxiously awaiting that," said Arnold Donald, CEO of Miami-based Carnival

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