What Starwood's CEO Is Telling His Employees About the Sale Process


Skift Take

This is a March Madness bracket we understand, but that doesn't make it any less interesting.

Round four of the Starwood-Marriott-Anbang Group drama began today with a second counteroffer by the Chinese-led consortium to acquire Starwood, a response to last week's improved bid by Marriott. The back and forth nature of the bidding process over the last month is more drama than the travel industry is used to. It's also likely to be confusing to employees, which is why executives are explaining things to team members in internal emails, which are then filed with the Securities and Exchange Commission. The CEO of Marriott wrote letters to both Starwood and Marriott employees