What’s Next for Cvent and Meetings Following Its $1.65 Billion Acquisition?
Photo Credit: Cvent is based in Tysons Corner, Virginia. Cvent
Skift Take
The future of Cvent is going to focus on international, multilingual expansion and new digital tools to integrate event management and brand marketing.
Cvent, the world's largest meetings and event management technology platform, announced last week an agreement to get acquired in a landmark deal by Vista Equity Partners for $1.65 billion.
Upon completion of the buyout, expected in the third quarter, Cvent stockholders will receive $36 in cash per share, a premium of about 69% over Cvent’s closing price on April 15.
Skift spoke with Brian Ludwig, vice president of sales for Cvent, during the IMEX Frankfurt conference last week to get an insider look at how the acquisition might shift overall strategy and operations.
First, Cvent is presently a public company. As a newly privatized enterprise following the acquisition, Cvent would be freed from the constraints of meeting quarterly earnings projections. That should allow the company to experiment a bit more with new technological innovations, especially in terms of international customization and data analytics.
"Being a public company keeps you very structured so y
