London Is Promoting Its Intellectual Capital to Attract Conference Planners

London is home to 40% of the European headquarters of the world’s top technology companies, which makes the city highly attractive to conference planners who organize large tech industry conventions. With so much tech expertise in one place, planners can source innumerable speakers for educational sessions and attract a wider variety of local exhibitors, for example. That, in turn, helps drive higher interest and attendance to conventions in London. The same goes for other industries predominant in the city, most notably financial, life sciences, retail, and the creative sectors. London & Partners, the organization responsible for attracting convention business to England’s capital, has spent the last few years repositioning the city as a hub of innovation in those fields. Like many other first-tier destinations, London is attempting to differentiate itself by promoting its intellectual capital above and beyond the convention infrastructure. The challenge to date ha