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Starwood Launches Salvo of Promotions to Retain Elite Customers

Grant Martin

Photo Credit: The SPG app on an iPad. Starwood is targeting loyalty members with upgrades as the hotel group nears its merger with Marriott International.  Starwood Hotels and Resorts / Starwood Hotels and Resorts

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Preferred Guest members may be in for a lucrative year as Starwood starts offering up incentives.

With competitors nipping at its heels and an anxious pool of loyalty customers, Starwood set forth a raft of promotions this month in an effort to curb any attrition in its user base. Members of Starwood's Preferred Guest  (SPG) program have been receiving a range of promotional emails starting two weeks back offering everything from accelerated elite status to generous point bonuses on nightly stays. Promotions have bee

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