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Marriott Is Latest Hotel Chain to Offer Loyalty Members Branded Experiences

Deanna Ting

Photo Credit: Marriott International's app for loyalty members. The hotel is adding branded experiences to its offers for members.  Marriott International

Skift Take

More hotel companies, especially those that occupy the upper upscale and luxury categories, are seeking to expand their guest offerings beyond the traditional guest room or hotel restaurant to build loyalty, offer more “authentic” experiences, and distinguish themselves from the competition.

Marriott Rewards wants to make sure it is rewarding its most loyalty program members with three new offers and features that will be exclusive to its members. The first is what Marriott calls the “experiences marketplace” whereby Marriott Rewards and The Ritz-Carlton Rewards members will have access to specially curated events and activities during their stay on a global scale, beginning this May. Such experiences may include tickets to a Broadway show in New York, and opportunity to meet a favorite sports team, or a private cooking lesson, for example. To purchase an experience, members can apply their Marriott Rewards of The Ritz-Carlton Rewards points. Offering exclusive, specially curated experiences for loyalty members and gu

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