Skift CMO Interviews: JetBlue’s Biggest Challenge Is to Keep Being Cool
Skift Take
JetBlue doesn't use influencers to promote its brand except in scattered countries where the airline isn't well-known. Who needs influencers when word-of-mouth and your own passengers spread the good vibes?
Editor's Note: Following our previous CEO interview series in online travel, hospitality, and destinations, Skift has launched a new series, this time focused on Chief Marketing Officers.
To better understand the big marketing challenges facing travel brands in an age when consumers are in control, Skift's What Keeps CMOs Up at Night will talk with the leading voices in global marketing from across all the industry's sectors.
These interviews with leaders of hotels, airlines, tourism boards, digital players, agents, tour operators and more will explore both shared and unique challenges they are facing, where they get insights, and how they best leverage digital insights to make smarter decisions.
This is the latest interview in the series.
Marty St. George, JetBlue's executive vice president of commercial and planning, is a big fan of a certain Boston-area NFL team. Which may be why he quips that Southwest Airlines' pervasive TV commercials on Sundays "ruined foot
