A Call For a New Meetings Industry Manifesto — Meetings Innovation Report
Photo Credit: SEO visionary Rand Fishkin was a headliner at the Collision conference in New Orleans. Collision
Skift Take
While a range of destinations from Manchester to Melbourne have developed their own road maps toward the future of business events, there is no overarching vision steering the larger meetings and events industry forward.
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The Future of Meetings + Events
Skift presented a manifesto for the future of conventions this week based on a macro industry perspective to shape strategy around engagement and business outcomes. While a range of destinations from Manchester to Melbourne have developed their own comprehensive road maps toward the future of business events, there is no overarching vision based on academic research and business case studies steering the larger meetings and events industry forward. Our framework is positioned around three pillars: Community (Network Effect), Collaboration (Value Proposition), and Content (Digital Engagement). Read the full story here.
Content is finally becoming more top-of-mind for convention bureaus in their strategy to engage meeting and event
