Mediterranean Cruises a Tough Sell for Americans Because of Terror Attacks
Photo Credit: Norwegian Jade sails by Santorini in Greece. Norwegian Cruise Line
Skift Take
We wondered how the terror attacks in Europe would affect travel plans this summer. Now we're getting a glimpse of the impact, at least when it comes to Mediterranean cruises.
Another cruise operator is reporting weak demand from North Americans for sailings in the Mediterranean.
The CEO of Norwegian Cruise Line Holdings said during the company's first-quarter earnings call Tuesday that Americans had been shying away from Mediterranean itineraries in the wake of terror attacks in France, Turkey, and Belgium.
"Typically when these kind of events happen, cancellations are not what cause the weakness; if you're booked, you tend to stay," said president and CEO Frank Del Rio. "But what tends to happen is new bookings are harder to come by. That’s what happened after Paris, it’s what happened after the Istanbul situation in early Janu
