The French Conference That’s Testing the Limits of Modern Event Design
Photo Credit: Dive:Event takes place on July 7 at Bcom's HQ in Rennes, France. BIRT
Skift Take
By focusing on the theme of user experience, the one-day Dive:Event conference could spur a movement among companies toward more customer-centric innovation.
The conversation around “user experience” has gained mainstream appeal because people are attempting to integrate an ever-increasing flow of new technology and new media into their daily routines.
It’s a lot to deal with. Furthermore, all of these new platforms and products tax our energy and focus even more when they perform poorly due to bad user experience (UX) design.
On July 7 in the city of Rennes in northern France, the Bcom Institute of Research & Technology is launching its inaugural one-day Dive:Event forum for discussion around "Transforming the User Experience."
The interdisciplinary cross-section of speakers will offer insight into specific micro themes around UX and UX design, like the integration of artificial intelligence in retail environments, to big macro themes such as how emotion influences decision making.
For Skift's purposes, Dive presents an interesting case study in the evolution of event design and marketing in an increasingly cr
