The Meetings Industry Is Launching a New Advocacy Campaign, But Will it Work?
Photo Credit: A sample of the promotional materials developed by Meetings Mean Business for the Democratic and Republican national conventions. MMBC
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The new Meetings Mean Business ad campaign is timed to coincide with the national political conventions to impress upon governments that they should support hospitality and tourism's efforts to attract meetings and conventions.
The Washington D.C.-based Meetings Mean Business Coalition (MMBC) is an advocacy group comprised of some of the biggest brands in hospitality and tourism, with a mandate to promote the ability of meetings and conventions to drive business development.
The MMBC especially targets local, state, and federal governments, globally. If policy-makers understand the overall economic impact of the meetings industry, they’re more likely to dedicate necessary funds to develop urban infrastructure and support marketing initiatives that help attract large conventions to a destination.
To help remind elected leaders that meetings mean business for their communities, the MMBC is launching its biggest ad campaign in its three-year history today, called "Worth Meeting About."
The promotion was developed to coincide with all of the buzz leading up to the Democratic and Republican national conventions in July.
The main message is: If government officials are always meeting to deb
