The New Events Industry Conference That’s Trying to Make a Case for Live Events
Photo Credit: Offline Summit founder Ryan Costello evangelizing on event and experiential marketing during his keynote. Skift
Skift Take
Offline Summit is interesting in the events industry vertical because it has a very specific mission focused on examining business outcomes versus experiential-meeting design bells and whistles.
The inaugural Offline Summit convened in Brooklyn earlier this month to explore the future of event and experiential marketing.
As it's used in this case, “offline” refers to live events and face-to-face interaction as opposed to virtual online engagement. It's not meant to imply unplugging.
The mission of the one-day conference was basically a call-to-arms for event marketers to establish themselves as a stronger force in the marketing industry overall. As we covered last week, CMOs Are Investing More in Live Events to Engage Distracted Audiences.
"I don't believe as a group of event and experiential marketers that we're getting enough attention," said Ryan Costello, CEO of the event tech company Event Farm, and founder of Offline Summit. "I don't feel that companies as a whole are paying enough attention to what we do, what we create, and the value we create.”
The sessi
