5 Big Travel Winners at Cannes Lions Advertising Awards

Each June advertising executives from around the world descend on the south of France for the Cannes Lions International Festival of Creativity, the most coveted creative awards in the industry. This year, over 40,000 submissions were entered into competition in 23 different categories. Travel brands haven't traditionally had a strong presence at the awards, but with big moves such as Airbnb hiring Jonathan Mildenhall from Coke, we'll going too see a new standard of creative work. Editor's Note: Skift asked Tourism Australia's Jesse Desjardins, who was on hand to promote the destination marketing organization's entry to the program (see below), to share his responses to the travel brand entries at this year's event. He is of course biased, but Australia's winning campaign speaks for itself. The Swedish Number - Swedish Tourist Association https://www.youtube.com/watch?v=mtb3f_NAmK0 "The first country in the world with its own phone number. Get connection to a random Swede