Skift Survey: U.S. Travelers Split on Visiting UK, Avoiding It or Looking Up What ‘Brexit’ Means
Skift Take
This is not immaterial to UK travel. They need Americans to (continue to) come flocking and spend as much as they can. As much as it may hurt, VisitBritain and other interests will need to pitch the potential big savings of their destination in the months ahead.
The vote last week by citizens of the United Kingdom to exit the European Union in favor of a sort of independence has dominated political and financial headlines since Friday.
What this departure means to England, Scotland, Wales, and Northern Ireland in regards to inbound tourists from the United States and elsewhere in the short term is a more friendly currency exchange rate — today we saw the most favorable pound-to-dollar rate in over three decades. But long-term effects of the vote are harder to project.
The choices of U.S. travelers considering travel to the UK are not a minor matter. According to VisitBritain, 3.3 million U.S. traveler
