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Thomas Cook Continues to Reshape Its Business With Hotel Outsourcing Deal

Patrick Whyte

Photo Credit: Thomas Cook's Casa Cook property in Rhodes, Greece. The company is looking to concentrate more on its exclusive product. Thomas Cook

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Thomas Cook wants to offer more exclusive product to try and tempt holidaymakers, so it makes sense for it to find someone else to take care of its less lucrative business.

Thomas Cook is stepping up the remodelling of its travel offering with a deal to outsource around 3,000 hotel contracts. This tie-up will see Australian company Webjet – via European subsidiary Sunhotels – pay $28 million (£21 million) to take over the majority of Thomas Cook’s complementary business, which is everything apart from its own-brand and partner hotels. Thomas Cook said the move will allow it to concentrate on its core differentiated h

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