The Airport Beacon Revolution – Digital Marketing News This Week
Photo Credit: More airports around the world are adopting beacon technology to better serve passengers and create new revenue opportunities. SITA
Skift Take
Proximity-based "beacon" technology is a transformative technology relatively few people know about. It's already revolutionizing the retail sector, and now airports are seeing the benefits too.
This week, we're talking about beacons and airports.
While those with close knowledge of the retail world might already be familiar with this proximity marketing technology, many in the travel sphere are not. But it turns out beacons, which help marketers pinpoint the location of smartphone-using travelers and deliver content as they move through various real-world locations, are increasingly becoming a must-have tool for airports looking to improve passenger services.
A variety of airports, from Hong Kong to Frankfurt, Miami and beyond, are adopting beacon technology to provide their passengers with directions, real-time flight information (like gates and de
