Skift Take
The conference of the future integrates entertainment, inspiration, and immersive experiences into the event, as much as education, to engage the multidisciplinary mindset of creative professionals today.
The Future of Meetings & Events
The inaugural Murmuration Festival kicks off next week in St. Louis, billed as: "The Convergence of Art, Music, Science and Tech." That sounds familiar; where have we heard that before?
Events such as South by Southwest (SXSW) in Austin, Bonnaroo in Tennessee, and Tech Open Air in Berlin have been delivering mashups of interdisciplinary programming for years, marrying art, tech, science, business, and other themes that were once previously considered non-aligned.
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Now, those conferences and festivals are spawning a slew of events like Murmation to attract a new generation of attendees craving educational and entertaining experiences across the country.
At Skift Global Forum in two weeks, I'll be sitting down with Mike Shea, executive director of SXSW, and Richard Goodstone, co-founder of Superfly, which produces Bonnaroo. They'll be talking about how their events’ success is based on understanding what
