The Standard Launches a Same-Day Booking App for Independent Hotels
Photo Credit: The new One Night app from Standard Hotels lets you make same-day bookings at more than 16 different independent hotels in New York and Los Angeles. Standard International
Skift Take
Even more exciting than the launch of this app is the transformative potential it could have for the participating independent hotels in terms of data sharing, loyalty program opportunities, messaging, mobile services, and so much more.
True to its reputation for doing things a bit differently, The Standard hotels group is embarking on a new endeavor not often attempted by hoteliers: it's launching its own online distribution platform, just for independent hotels.
Following the success of its own same-day app, One Night Standard, which debuted in April 2015, parent company Standard International is today launching the One Night app, available on the iOS App Store and Google Play.
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With One Night, guests can make last-minute hotel bookings at The Standard Hotels in New York and Los Angeles as well as other independent hoteliers that include the Gramercy Park Hotel, Nomad, Refinery Hotel, Palihotel, Petit Ermitage, and Viceroy Santa Monica, among others. Not including the Standard's own hotels, there are at least 16 founding hotel partners.
The app is similar to HotelTonight in concept, although One Night's
