Travel Corporation CEO Sees Better Storytelling as Key to Millennial Travelers
Photo Credit: Travel Corporation CEO Brett Tollman (R), addressing the crowd at the Skift Global Forum in New York City, Sept. 27, 2016. Skift
Skift Take
Packaged travel giant The Travel Corporation is turning to influencers and stronger narrative marketing to appeal to the next generation of tourists.
The Travel Corporation, which operates a portfolio of more than 25 branded packaged travel operators, faces a challenge in marketing to its next generation of potential customers.
Brett Tollman, CEO of The Travel Corporation, admits that millennial consumers require a deeper level of connection outside of traditional m
