Virgin Cruises Rebrands as Virgin Voyages, Finally Signs Deal for Three Ships
Skift Take
Virgin is still on track to launch its first cruise ship from Miami in 2020. Whether Richard Branson can convince people who don't normally cruise to try one of his ships is still an open question.
Virgin Cruises, the cruise line announced last year by Virgin founder Richard Branson, will rebrand as Virgin Voyages as it attempts to bring Virgin-brand style and experiences to cruising.
[caption id="attachment_202373" align="alignright" width="372"] The new Virgin Voyages logo.[/caption]
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