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Wyndham Expands Loyalty Program to Its Vacation Rentals and Timeshares

Deanna Ting

Photo Credit: The Firestone Estate in Palm Springs, California is one of 17,000 homes and condos that Wyndham Rewards members can now redeem their points for stays.  Wyndham Vacation Rentals

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This is a much smarter, more thought-out move on Wyndham Rewards' part, compared to its failed attempt to woo away Starwood Preferred Guest members a few weeks ago. Drawing on its parent company's strong portfolio of vacation rentals and timeshares gives Wyndham Rewards an edge in attracting travelers who desire a wider variety of accommodations when they travel.

Weeks after its unsuccessful attempt to attract Starwood Preferred Guest members away from Marriott Rewards and SPG, Wyndham Rewards is announcing a major expansion to its loyalty program in an effort to boost its membership numbers. Starting today, Wyndham Rewards members can now choose to redeem their points at Wyndham's portfolio of 25,000 hotels, vacation rentals, and timeshares. Previously, the loyalty program was limited to Wyndham Worldwide's Hotel Group portfolio of 8,000 hotels. Now, however, loyalty members can redeem their Wyndham Rewards points for stays at an additional 17,000 condos and homes that are part of the Wyndham Vacation Ownership and Wyndham Destination Network. Together, this represents approximately 21 percent of Wyndham Worldwide's total global portfolio of 120,000 places to stay. "No one was mo

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